Week 1 - White Glove (WG) - Attracting & Generating Listings

• What is White Glove, and how will using the White Glove System increase your listing conversion?
• WG Core Values
• A client-centric approach that builds a raving fan base.
• Systems & Marketing to Attract and Convert Willing Sellers
• WG Custom Marketing Approach
• WG Recommended Vendor Resources
• Create a WG Staging and Movers Process
• WG Production Team (Building your listing team)(Key Players)
• Differentiate your team with WG Branding
• WG Social Media
• Top Listing Sources

Week 2 - White Glove Listing Experience - The Complete Listing System

• Step-by-Step Client Acquisition Process
• Learn what to say, write, and do at every step leading to the signed listing.
• How to create and properly utilize client concierge systems
• What your staff and agents should say on the phone.
• Get our WG Seller Intake Form
• WG Appointment Process
• WG Confirmation Email that reduces cancellations and sets up your Certified Listing Agents to win the listing.

Week 3 - Internal Certification Process

• Learn the WG Certification process to be a listing agent at your company
• Certified Listing Partner vs. Non-Certified Listing Partners
• The WG Sign-Off Process to List.
• WG Evaluation Form
• WG Training Plan
• What is a Listing Assistant, and how do you leverage LAs?
• What are the Certified Listing Partners' standards, duties, and responsibilities?
• What are Non-Certified Listing Partners' duties and responsibilities?

Week 4 - White Glove Experience - Part 2 Listing Presentation

• White Glove Listing Tool Kit
• Arrival and Introduction - Policy and Procedures
• How to complete a Grand Tour that WINS the client.
• WG Customized Pricing Approach
• How to differentiate yourself from the traditional CMA using the Customized Pricing Approach.
• Become a Real Estate Doctor and learn how to Diagnose and Prescribe.
• How to deliver an experience and set expectations during the document signing phase.
• White Glove Next Steps - How to set clear expectations, be proactive, and overdeliver.

Week 5 - White Glove Listing “Production Day”

• One-Yard Line Listing
• White Glove Home Preparation
• White Glove Production Day
• Staging Process
• Digital Staging
• Showing Time Procedure
• Video Walk-Through Framework
• Showing Feedback Script
• Concierge Text Line
• Getting the listing on the market
• Certified White Glove Listing
• WG Open House
• WG Brokers Tour
• Social Media Promotions

Week 6 - White-Glove Listing Process [From Launch to Closing to After Closing]

• Listing Live
• Answer Before It’s Asked Communication Plan for the Transaction Coordinator
• Your Home Online Communication Framework
• Price Reductions Process
• Ways to drive activity
• Proactive Seller communication
• How to supercharge your referral business
• How to present offers
• Listing Under contract now what? Learn the WG
• Listing Closing Coordination Process
• Deliver a memorable Closing Day and earn your five stars and referrals.
• After Sales Plan
• EOS Evidence Of Success